We begin by learning about you and your company. What are you offering that is truly unique? What is your primary selling point? What is the “character” of your company that should be reflected in your website design?
There’s more to building a website than understanding the technology. Without a clear message and strong marketing focus, your website will be doomed to look like all the other websites out there, and worse, will not live up to your company’s selling potential.
Because of our marketing background, our approach to web design is very different from a traditional web design company. We don’t speak geek. We speak business and marketing. Your language! Theatrium Design doesn’t begin the design process until it has a clear understanding of these key milestones:
We also must understand your audience. Who are your customers? What do they want that you can best provide? Why choose you over the competition?
Next, we consider high-level concepts to help visualize a creative design. We also determine specific attributes and requirements such as acceptance of credit cards, provision of online forums, or collection of email subscribers. We plot the specific pages and design an intuitive navigation structure.
We determine your desired call-to-action (that is, do you want to make a sale on you site, receive an email form, or get a phone call?). Once we know your call to action goals, we can create a structure to encourage the highest response.
We also consider what technology you might need. If you are interested in maintaining your own site, you might be interested in a Content Management System, such as WordPress, Joomla! or Drupal.
Finally, the fun stuff! We start with static look and feel, and move quickly to coding and implementation. You can monitor work on the site in real-time over the web. We also focus heavily on search engine optimization, and responsive coding so your site looks great and functions well across all the devices out there.
Need to set up a Facebook page, Twitter account, or any of the many other social networking accounts to go with your website? We can do that too, and link your activity to your website with widgets to drive traffic to your social pages.
We can also create a blog, or newsletter template to match your website, and help you set up your list database and sign up forms.
We don’t just build it and disappear. Theatrium is here to maintain your site whenever you have news or additional material to add to your site.
The result of our design process is a creative and compelling visual representation that puts your company’s best foot forward to new and current clients.