Online Stores and eCommerce

Theatrium Design provides full service eCommerce solutions to clients wishing to open online storefronts. Whether you have a traditional brick and mortar store or are planning to sell strictly online, we can help you develop an online shopping cart to effectively sell your product safely and securely.

Software Solutions: Magento

Theatrium Web Design develops online stores and recommends using Magento Community Edition, which is the the leading Open Source e-commerce solution available under the GNU General Public License. Magento features a rich set of out-of-the-box online shopping cart functionality and secure transactions using SSL.

Helly Hansen Newport
Helly Hansen, Newport – Magento eCommerce: 2010

Clients using Magento online stores are able to log into their backend in an online administration area, allowing them to control most aspects of their online store including:

  • Managing product categories and menus
  • Adding and editing products, product images, size and color variations, pricing and sale pricing
  • Adding and editing online content using Magento's built in Content Management System (CMS)
  • Managing multiple payment gateways (, PayPal, Google Checkout, etc.)
  • Managing multiple shipping methods (USPS, UPS, FEDEX, DLH, etc.)
  • Pinder Bags
    Pinder Bags – Magento eCommerce: 2010
    Managing coupons and catalog pricing offers
  • SEO management
  • Managing Cross Sell and Upsell products options
  • Managing orders, invoicing, shipping, and credits
  • Managing customer reviews and ratings
  • Reporting analysis for Orders, Customers, Reviews, Shopping Cart etc.
  • Customer Newsletters and Subscriptions

Magento provides all these features with the base software so clients can maintain their own storefront in an easy to use interface.. Because Magento is open source, there are hundreds of modules available to customize your shop with the additional selling features such as gift certificates, live chat support, image toolboxes and more.

Once your store is live, Theatrium can help you generate qualified traffic to your site through online pay-per-click ads through major search engines, such as Google and Yahoo. Additionally, we can set your store up for automatic product feeds to Google Base / Google Merchant product search feeds.

Hosted Solutions:

Helly Hansen Amazon Store
Helly Hansen – Amazon Hosted Store: 2010
For hosted solutions, in which you pay a monthly fee for your eCommerce stores along with fees per transaction, Theatrium Design recommends considering hosted stores. While not as fully customizeable as the software solution packages, hosted webstores allow clients to get up and running with their store very quickly. allows clients to manage their own store and products, and offer many of the important upsell features such as coupons, gift wrapping, inventory tracking, and wholesale/retail pricing options. Additionally, Amazon stores are automatically included in the Google Base/ Google Merchant results, which offer speedy indexing on Google. storefronts are also available to add to the Amazon storefront, which would include your product in the site search results.

Contact Us

Phone: 978.561.1163

Client Quotes


A sampling of online stores we've built:
GUT Cases
GUT Cases – Magento Store: 2009 – Magento Store: 2009
Tratutti – Magento Store: 2008
Joy Pet Products
Joy Pet Products – osCommerce Store: 2007
F/V Northwestern – osCommerce Store: 2007