Search Engine Optimization

Your website isn't finished without until you have performed a thorough search engine optimization audit to ensure that your website is properly indexed by the major search engines. The search engine optimization process includes much more than simply adding meta tags to your page. The site must be designed with the search engines in mind to make sure that your site is optimized to achieve the highest page rank for the keyword phrases important to your industry.

Theatrium Design reviews keyword phrases with clients at the beginning of the web development process and develops the entire website to optimize the search engine indexing process and ensure that spiders can easily access all pages of the public site and maximze keyword exposure. Each page of your site should be customized for the individual content of the page.

Pay Per Click Advertising

Owners of new websites, in particular, often feel discouraged when their pages do not index high on the major search engines within the first few weeks of going live. The truth is that many of the search engines can take weeks and even months to index a website and show up on the first pages of results. Even sites that are optimized for the search engines do not index well if the site is brand new. To offset the wait, many site owners choose to take advantage of pay per click advertising on Google (Adwords), Yahoo, Facebook and the other major search engines and social networking sites.

Theatrium Design can develop and manage Pay Per Click campaigns, setting up the account, developing the ad variations, building keyword lists and tracking conversions and optimizing the pay per click campaigns to maximize ROI for our clients.