Custom Web Design and Development

There's more to building a website than understanding the technology. Without a clear message and strong marketing focus, your website will be doomed to look like all the other websites out there, and worse, will not live up to your company's selling potential.

Because of our marketing background, our approach to web design is very different from a traditional web design company. We don't speak geek. We speak business and marketing. Your language! Theatrium Design doesn't begin the design process until it has a clear understanding of these key milestones:

Eye Catching Interiors
Eye Catching Interiors – Site design: 2010
  • Client Discovery – We begin by learning about you and your company. What are you offering that is truly unique? What is your primary selling point? What is the "character" of your company that should be reflected in your website design?
  • Audience Research and Analysis – We also must understand your audience. Who are your customers? What do they want that you can best provide? Why choose you over the competition?
  • Concept development, needs and navigation – Next, we consider high-level concepts to help visualize a creative design. We also determine specific attributes and requirements such as acceptance of credit cards, provision of online forums, or collection of email subscribers. We plot the specific pages and design an intuitive navigation structure.
  • Call to Action – We determine your desired call-to-action (that is, do you want to make a sale on you site, receive an email form, or get a phone call?). Once we know your call to action goals, we can create a structure to encourage the highest response.
  • Technology – We also consider what technology you might need. If you are interested in maintaining your own site, you might be interested in a Content Management System, such as Joomla! or Drupal. Or for smaller sites, you might consider using WordPress, which is a very popular and economical choice for small businesses.
  • Creative design, graphics and optimization – Finally, the fun stuff! We start with static look and feel, and move quickly to coding and implementation. You can monitor work on the site in real-time over the web.
  • Helly Hansen Newport Facebook Page
    Helly Hansen Newport – Facebook Page: 9,000+ fans!
  • Social Networking – Need a Facebook page or Twitter account to go with your website? We can do that too, and link your activity to your website with widgets to drive traffic to your fan pages.
  • eNewsletters – We can also create newsletter templates to match your website, and help you set up your list database and sign up forms.
  • Post-production, QA, maintenance and updates – We don't just build it and disappear. Theatrium is here to maintain your site whenever you have news or additional material to add to your site.

The result of our design process is a creative and compelling visual representation that puts your company's best foot forward to new and current clients.

Contact Us

Phone: 978.561.1163

Client Quotes


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